12 Online Business Models To Consider for Growth

12 Online Business Models To Consider for Growth

Description:

Many companies pursue online business ventures to expand their consumer market or grow their business. Online business models can help a company effectively grow and gain the attention of potential customers. Learning more about online business models can help you develop an online business strategy for your organization. In this article, we discuss what online business models are and explore 12 to consider for your company.

What are online business models?

Online business models are business structures that a company uses to advertise and sell its products or services over an Internet platform. This can help a new company expand its consumer interest and improve its brand awareness. Online business models for medium or large companies can help an organization reach niche markets or improve its reputation.


1. Advertisement exposure

Driving traffic through paid or free advertising can help increase web traffic and consumer interest. Running advertisements on platforms that your target market has an interest in can help direct the right consumers to your organization's website. Each time that consumers click on your advertisement can also help generate a small revenue from these clicks. One way to help internet consumers find your website is by creating a content-rich site that has helpful products, services and advice.

2. Affiliate programs

Affiliate programs involve your company selling its products through a third party. This enables an organization to benefit from a third-party company's reputation or larger consumer base. Getting involved with affiliate programs is useful for smaller or newer companies because they can advertise their products to a large or niche consumer base. This type of business model often includes:
  • A target consumer market
  • Outsourced products
  • Affiliate program fees
  • Products shipped to a third-party warehouse
  • Restocking requirements
  • 3. E-commerce

  • E-commerce platforms enable you to sell your organization's products through a digital platform. This business platform can enable you to reach a niche market or a larger market than traditional in-person shopping models. This type of platform can decrease overhead costs and increase the timeframe in which customers can search for products from your organization. E-commerce business platforms often rely on five key components, which include:
    • Products to sell
    • Marketing strategies
    • Shopping platform
    • Company website
    • Permits and licenses
  • 4. Affiliate marketing

  • ffiliate marketing enables you to sell another company's products on your organization's webpage. This allows your organization to collect a small profit from items sold through these advertisements. Affiliate marketing can help increase internet traffic to your site and the affiliate company's site, which can increase consumer interest and sales. To establish an affiliate campaign, you might:
    • Find a product or company to promote
    • Create a squeeze page
    • Link to the affiliate product or company
    • Develop a download page
    • Add autoresponse emails

    5. Software as a Service (SaaS)

    Offering SaaS products to consumers can help your company improve its short-term and long-term profits. Using SaaS products in your organization can also reduce IT-related costs and improve their capabilities. Some SaaS product types to consider for your organization include:
    • Accounting products
    • Customer relationship management software
    • Employee management software
    • 6. Infoproducts

    • Having an online business model that sells info products allows a company to educate consumers about certain products, services, training information, or other niche information. Companies can easily scale products to meet changing or developing consumer needs. To start developing info products for your organization, it's important to consider:
      • Target audience
      • Knowledge base
      • Content creation timelines
      • Marketing requirements
      • Scaling capabilities

      7. Applications

      Developing applications for your company can help consumers solve problems or increase their access to company products. Charging a price for the app or having a sponsor can help your company gain a profit from the application. Adding advertisements to the application can also help generate a profit. Some applications to consider developing include:
      • Games
      • Productivity application
      • Educational application
      • Company sales application

      8. Productized services

      Productized services can help a company create custom digital solutions for its customers. This can help professionals maintain their efficiency and have set solutions for customers. These types of services can help a company establish a custom solution for each of its customers that addresses all of their current and future needs. This can help a consumer resolve all of their concerns at a single time rather than returning for new requirements.

      9. Lead generation

      Online business models that use lead generation can help you find sales leads for domestic and international consumer markets. This type of model combines internet marketing strategies with other models, such as affiliate programs, to gain the interest of potential consumers. Leads can also help you understand more about a potential customer before even contacting them because they often show specific interest in a product, solution, or program.

      10. Consulting

      Offering online consulting or coaching services can help your organization provide advice and support to its customers. Email and video conferencing tools can help you maintain a fully online format when providing consulting services, which also enable you to host individual or group consulting sessions. Some considerations for developing a consulting online business include:
      • Having a problem your company can solve
      • Developing an extensive knowledge base
      • Creating a sales page
      • Making a calendar booking system
      • Finding a payment processor
      • Installing video conferencing software

      11. Dropshipping

      Dropshipping involves using another company to package and ship your products. Many organizations use this method to allocate their time to tasks outside of packing and shipping their products. When the third-party company ships the product, the package often has your organization's name listed as the shipper instead of the third-party company. Using this method is useful for small companies that are still developing their supply chain network.
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